SMC and Fletcher international
Telling a story of Energy Savings and Sustainability
The Goal
SMC assisted Fletchers, an international abattoir in Dubbo, with an energy audit and to provide measurement and efficiency of their compressed air usage throughout the processing plant.
Our aim was to capture this unique project and showcase the relationship and achievements by SMC and Fletchers in the roll out this project.
Our Solution
Positiv helped to script and curate a case study video to best capture the project by featuring not only the products and processes but also the client relationship and the success of the project. Showcasing Australian industry was also important as this is a key message from SMC who supports local business by being close to the customer.
The script was formulated by interviewing the client (SMC) and the customer (Fletchers). The information was curated across platforms to deliver maximum bang for buck.
The touchpoints included a case study video, PR, white paper, brochure, emailer and series of social media teasers. The project was also entered for industry awards.
The Results
A cinematic take on meat processing and saving energy in a factory – that has to be up there with creative ways of showcasing a customer application!
The video not only highlights the technology innovation but the customer and their impact on the Australian economy and local community. A feel good video that shows who these two companies coming together has achieved great savings for the bottomline and the environment.
The video is further strengthened by a communications campaign that included advertising, PR, information flyers and a white paper. Social media creatives and email signatures were also rolled out.
Key Takeaways:
A strong case study can provide you with enough marketing material to use over a 6-month period…maybe even longer!
Ensure you get the true essence of the story – build all your creative elements on this theme.
Use clever imagery and concepts to portray industries or ideas which may spark emotion or controversy.
