Mitsubishi Motors Australia
Spirit of Adventure Campaign
The Goal
An internal communication campaign designed to engage employees in the company’s refreshed Vision, Mission and Values. This initiative will ensure employees understand and connect with the company’s strategic direction, fostering a shared sense of purpose and alignment. By creating meaningful engagement, we empower employees to embody these principles in their daily work, strengthening our culture and driving collective success.
Our Solution
A communication campaign utilising characters which were already known by staff – Mia and Miguel.
The Adventure Campaign included a variety of elements with messaging delivered by Mia and Miguel. The team could follow the adventures of the characters as they explored the Vision, Mission and Values of the company. Each section included several interactions which were communicated through an email series, hands on activities, team discussions and desk drops.
One of the standout elements of this campaign was an adventure profile survey, which was a fun questionnaire to help them identify where on the adventure scale they fit. Each employee received a personalised mousepad with their key traits and an illustration of their profile.
Another highlight was an art installation in the cafeteria consisting of individual origami folded by the team.
Key Takeaways
Internal communication should be engaging, fun and visually impactful.
The Vision, Mission, and Values should be more than just words on a poster—they should be actively lived and embodied throughout the company.
Tailoring communication to highlight each employee’s unique strengths and their meaningful contributions to the company is not only essential but entirely achievable.
Internal communication is often an underestimated asset, yet it plays a crucial role in shaping the company culture. Your employees are your first line of ambassadors—let’s empower them, educate them, and invite them to be a key part of the story!
5 Months
40+
1 Art Installation
1.6K
“The Adventure Campaign was more than just a communication initiative—it was a journey that brought our people together, making our Vision, Mission, and Values (VMV) come to life in an engaging and meaningful way. Through a series of interactive activities and experiences, employees not only had fun but also gained a deeper understanding of their roles and how they contribute to the company’s overall strategy.
A standout moment of the campaign was the Adventure Profiles, which sparked excitement and engagement across the company. Employees embraced their unique profiles, seeing how their strengths and ways of working contribute to our collective success. The enthusiasm was so contagious that even our CEO called it out at a Town Hall, reinforcing just how impactful and meaningful this initiative has been. Your passion and commitment have helped create a culture where every individual feels valued, empowered, and connected to our collective adventure.
As a company, we are incredibly grateful to everyone who participated and contributed. Special recognition goes to the project team, whose dedication and leadership were instrumental in bringing this campaign to life. Their efforts were acknowledged through nominations on our recognition platform, highlighting the impact of their work in embedding our Vision, Mission, and Values. Your passion and commitment have helped create a culture where every individual feels valued, empowered, and connected to our collective adventure.”
