IEG International Expo Group
How Positiv helped launch the Modern Manufacturing Expo
The Goal
To market the Modern Manufacturing Expo as a first-time event to manufacturers around Australia.
To encourage participation from exhibitors and visitors. To showcase speakers and special events at the expo and fulfil PR and content requirements which were part of the sponsor agreements with key stakeholders.
Our Solution
A complete PR, social media and digital marketing strategy was created to cover all the requirements of this campaign – secure exhibitors, keep sponsors happy and give them maximum brand exposure, and get visitor feet through the door.
The Results
Rather than an exhibition, the event was positioned as an educational event where companies interested in advanced manufacturing could find all the information they needed during the 2-day event.
Information on technology, R&D, government incentives, funding and even the software systems required to make an Industry 4.0 implementation possible – were all covered.
As this was a first-time event, we knew we could not compete with more established events and therefore the niche was carved:
An intimate event where you can ask anything, find the help you need and get on the road to advanced manufacturing.
18 Press Releases
106 Published Articles
78% Increase in LinkedIn Following
1500 Registrations
“We have been working with Positiv to help us with our PR, digital and social media across a range of our industry events for a few years now. Our events have a broad range of stakeholders who need to be looked after – partners, sponsors, exhibitors, and speakers. In addition, we also rely on Positv for our PR and content to ensure exhibitors and visitors are motivated to join our events. Positiv meets all these requirements, and this is no small task. They are very well organised and professional in their communications with our stakeholders. They write up and turn out a large number of PRs and content pieces with ease, whilst also producing interesting industry angles. On the ground the team is enthusiastic and energetic about our events and our brands, they are easy to work with and are an integral part of our comms team.”
